The Hyundai Seoul, Yeouido

A popular luxury department store known for hosting numerous K-pop idol pop-up stores and brand collaboration events.

Artist Connections

A popular luxury department store known for hosting numerous K-pop idol pop-up stores and brand collaboration events.

The Hyundai Seoul in Yeouido has rapidly become a premier destination for K-pop fans due to its frequent hosting of official K-pop pop-up stores, brand collaboration events, and immersive fan experiences. Its modern, spacious environment and high foot traffic make it an ideal location for entertainment companies to launch new albums, sell exclusive merchandise, and create interactive zones for their artists. Groups like NCT, IVE, ZEROBASEONE, and NewJeans have all held successful events here, drawing thousands of fans. These pop-ups offer limited-edition goods, photo opportunities, and a chance to deeply engage with an idol's concept. For international K-pop tourists, visiting The Hyundai Seoul often means finding the latest official merchandise and experiencing the vibrant fan culture surrounding these exclusive events, making it a must-visit for any dedicated fan.

"The Hyundai Seoul in Yeouido has rapidly become a premier destination for K-pop fans due to its frequent hosting of official K-pop pop-up stores, bran..."

IVE

Activity: Album Launch Pop-ups & Brand Collaborations
IVE has held pop-up events at The Hyundai Seoul for new album releases and brand collaborations, attracting large crowds of DIVEs.

NCT

Activity: Pop-up Store & Fan Events
The Hyundai Seoul frequently hosts exclusive pop-up stores and fan engagement events for various NCT units, offering limited merchandise and interactive experiences.

NewJeans

Activity: Brand Collaboration Pop-ups
NewJeans has had various brand collaboration pop-up stores, often held at The Hyundai Seoul, showcasing their unique aesthetic and drawing immense popularity.

ZEROBASEONE

Activity: Debut Pop-up Store & Merchandise Sales
ZEROBASEONE celebrated their debut with a special pop-up store at The Hyundai Seoul, selling exclusive merchandise and providing fan photo zones.